Natty lights moves beyond beer into spiked ice pops, flavored vodka
Natural Light has been recognizable for its cheap beer, but the 44-year-old brand is branching out with new products.
The brewer, owned by Anheuser-Busch InBev, has rapidly expanded its options in recent years with new flavors and spiked seltzers, reported CNN. Now, the company is releasing boozy popsicles and flavored vodkas.
“We want to be the preferred alcohol brand — not just for beer — for drinkers between 21 and 30 years old,” said Daniel Blake, vice president of US value brands at Anheuser-Busch.
In an interview with CNN Business, he said the brand is accomplishing that with new “flavorful and affordable options” for drinkers.
Naturdays Frozen Icicles launch nationwide Tuesday and come in two flavors, strawberry lemonade and pineapple lemonade — the same ones used for its flavored lager brand that uses the Naturdays name, reported CNN.
The icicles come in a 12-pack featuring both flavors and have 8% alcohol by volume.
The brewer hopes the icicles attract people who are “beer reluctant” and want something refreshing.
Natty Light is also launching its first-ever hard liquor, a trio of flavored vodkas infused with lemonade, strawberry and black cherry in August.
“It’s an absolute home run and will allow more people to be introduced to Natty Light,” Blake said, which is all part of the brand’s plan.
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